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Blogging 101: Creating Valuable Content

by | Apr 14, 2017 | Blogging, Content Marketing, Small Business | 0 comments

There are a few essential elements to crafting valuable content that gets noticed, gets shared, and helps build your brand. Solid and readable writing is a must. If you’re not a good writer, take steps to improve your skills. A poorly written blog post not only will not help your business, it very well could be damaging. If you want to be seen by potential customers as a professional, sloppy writing is one of the quickest ways to undermine your credibility.

Another essential element is creating valuable content. If you run a plumbing business and decide to publish a post on your love for antique vehicles, you may attract some readers, but they are not necessarily the readers you need to help grow your business.

So, here are a few ideas on how to create valuable content that will attract readers that could become customers.

Can readers find your content?

  • Include H1 tags and subheadings in your post. H1 tags are important for Google rankings.
  • Take the time to make sure your metadata helps your pot get found. Use keywords in your title and descriptions, and be sure to use categories and tags to help readers find your content more easily.
  • Make sure your post includes at least 2 links.
  • Add alt tags to images.

Is your content readable?

  • Use an inverted pyramid style of writing. This means the most important information comes first. 
    inverted pyramid
    • Facebook
    • Twitter
    • Google+
    • Buffer
    • Evernote
    • Pinterest
    • Gmail
    • Print Friendly
    • LinkedIn
  • Use bullets or numbered lists.
  • Choose a writing style and stick to it. Using a consistent style improves readability.
  • Use “chunking” to split concepts into small or bite-size pieces to make paragraphs easy to scan.

Is your content understandable?

  • Your post should reflect an understanding of your reader, buyer, or user persona.
  • Is your content appropriate for your audience? Developing a user persona helps you understand how they prefer to receive communications, whether it’s text, video, infographics, etc.
  • Ensure that your introduction sets the context for your post. Your first paragraph should make it clear what your content is about.
  • Use a writing style and language that is appropriate for your audience.

Does your content motivate your reader to take action?

  • Always include a clear call to action (CTA) in your content.
  • Ask your readers to share your post.
  • Provide links to related content.
  • Ensure that your blog’s comment function is enabled and encourage readers to provide feedback.

Is your content shareable?

  • Think about ways to provoke an emotional response that will motivate your readers to share.
  • Make it easy for readers to share by providing share buttons in each post.
  • Make sure your content is relevant and interesting. One of the reasons people share things is because they believe it enhances their credibility with their followers.
  • Write a great headline. People frequently share content based on the headline alone.

Creating content takes time, effort, and creativity, but your content isn’t worth much if no one reads it. Ensure that you’re creating valuable content that readers can find, understand, and share.

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