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Blogging 101: 12 ways to drive blog traffic

by | Jun 26, 2017 | Blogging, Content Marketing, Small Business

Creating valuable content is the first step in driving blog traffic, but getting people to read your posts is rarely a case of “if you build it, they will come.” You have to make a proactive effort to promote your posts and encourage sharing to get more blog traffic. We’ve put together a list of 12 ways you can encourage people to visit your website and share your posts.

  1. Evergreen content — that is, posts that don’t go out of date — can be shared over and over. Don’t be afraid to share posts multiple times, particularly when you can tie them in with a trending hashtag, to increase your blog traffic.
  2. Use a quote from a post on Twitter or Facebook. Particularly if you’re sharing the same post more than once, it can draw interest that your headline may not.
  3. Ask questions on social media that your blog post can answer. This can be a great way to generate interest.
  4. Always use an image when you share your content. An image will draw attention to your post.
  5. Do some basic keyword research to improve your search rankings. SEO can get very involved and complicated, and it may not be the best use of your time to get into the weeds of Google algorithms, but it’s a good idea to make an effort to focus on a few keywords. Use a plugin like Yoast to simplify the process.
  6. Track your traffic from specific social channels. If you use WordPress, Jetpack makes this easy. If you find most of your traffic is coming from Twitter, for example, that may be a good platform on which to focus promotion of your blog.
  7. Join Facebook groups. There are lots of Facebook groups for bloggers that encourage writers to post content and interact with other bloggers. Also look for groups specific to your niche.
  8. Be sure to include social sharing icons on each post.
  9. Use what works. When you find that one of your posts is particularly popular, produce more of that type of content.
  10. Use hashtags. This is particularly important on Twitter and Instagram. Trending hashtags can vary daily, but if all else fails, at least include a #MondayMotivation or #FridayFlashback type of hashtag.
  11. Experiment. Some bloggers find that they get more traffic if they are posting frequently, while other bloggers find more success by increasing the quality of their content.
  12. Research what kind of content is getting shared. Like trending hashtags, this can change frequently, so I recommend using Buzzsumo to do research on the type of content that is likely to get shared.

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