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10 Ways to Drive Traffic to Your Website

by | Mar 12, 2015 | Blogging, Communication, Content Marketing, Small Business, Social Media | 1 comment

For purposes of the information in this article, I am going to assume you already know two things about blogging:

The first is your content must be well written.  Typos, grammatical errors, poorly constructed sentences, and the failure to proofread can spell doom for your blog.  For one thing, it makes your work look sloppy and unprofessional. But the worst consequence of a badly written blog is you may not be articulating your message in a way that’s understandable and conveys what you want to say.  For example, leaving out the word “not” changes the meaning of a sentence entirely.

The second thing I assume you already know is your audience.  It’s hard to get people to read your blog if you’re not providing them with content they find interesting.

Your content must be well written and you must know your audience

It’s essential that you understand these two preliminaries first.  Otherwise, you’ll be wasting your time reading the rest of this post.  But if you’re ready, here are 10 ways to drive traffic to your website.

  1. Start a Facebook group to help drive traffic to your website.  Focus on bringing together people interested in the subject matter of your blog.  Make it a place where people can ask questions, offer advice, and have discussions about the topic. It will give you a great opportunity to post links to your blog posts in a place you know they will be seen by people interested in what you blog about.
  2. StumbleUpon. If you’re not familiar with StumbleUpon, check it out. It’s easy to add your blog. Download the StumbleUpon toolbar (I use the Google Chrome extension), then go to your blog page and hit “like” on the SU toolbar. Viola! Your blog is now on StumbleUpon and available to 18 million users.
  3. Start an email newsletter. Include an excerpt of a blog post with a “Read more” link to your website. I use MailChimp, which allows you to send 12,000 emails a month to a list of up to 2,000 subscribers with their Forever Free plan
  4. Post frequently and regularly. Establish a regular schedule for writing blog posts. It’s a good idea to publish on a regular schedule (say, every Monday and Wednesday), but it’s more important to keep your blog updated with fresh and relevant information even if it isn’t on the same day(s) each week.  Set aside a time each day to craft your blog posts so that you’re constantly creating content to offer your readers.
  5. Share your blog posts regularly on Facebook.  Post an excerpt from your posts to entice readers to click on your link.  You’re not limited to doing it just once.  There’s nothing wrong with recycling content that is still relevant.
  6. Post your links on Twitter and include a message describing what your post is about.  Don’t just say “New post up” or “Read my blog!” That will get lost in your followers’ Twitter feeds.  Instead, post the link along with your headline or some other description of your post.  “9 proven ways to protect against identity theft” plus your link will get a lot more clicks than simply posting a shortened URL that says nothing about what it links to. Consider adding a photo to help draw attention to your post.
  7. Choose your topics wisely. If you are a food blogger, for example, consider whether a post is going to be relevant to foodies. Even if you have other interests in common, a post about your spirituality or your day with your toddler may not be what your readers are looking for if they rely on you as an authority for veggie burgers and wine pairings.
  8. Take advantage of scheduling services like Buffer. You can schedule up to 10 posts at a time for free, customize your posting schedule, and choose multiple social media platforms for your content.  I use it mostly for Twitter, but you can use it to schedule posts to Facebook, LinkedIn, Google+, and more.
  9. Submit your blog to a blog directory like BlogCatalog. Not only is it a great way to get exposure for your own blog, but you can easily find other bloggers with similar interests as you.
  10. Include links to other blogs in your posts. Many bloggers have pingbacks enabled on their sites, so they get notified when someone links to their blog. It’s human nature to want to know who is talking about you and what they’re saying. It’s likely you will have common interests and they may subscribe to your blog or link to your blog in their own content.

Remember, this is not an overnight process. A blog is not a Field of Dreams. Building it does not necessarily mean they will come. It’s like most anything else in life. You have to work at it and be consistent. There’s a lot of competition for your readers’ attention, and I don’t care what anybody tells you, there is no more important element to a successful blog than content.  Good, quality content that provides your readers with information they need will, over time, establish you as an authority on your subject matter and your readers will start sharing your posts and coming back for more.

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